Whipmark is a private car marketplace for the Greater Toronto Area. Your car stays with you until a real buyer commits. A local licensed dealer inspects it and holds it for two to three days. Payment sits in escrow until the buyer confirms. No dealer markup, no stranger's driveway, no leap of faith.
Private car sales fail on trust. The buyer can't verify the car; the seller can't verify the money. Whipmark puts a licensed dealer and an escrow account between the two — so neither side has to take the other's word for anything.
Before any money moves, the vehicle is safety-inspected at a licensed local dealership. The buyer sees the report before deciding. If the car isn't what was described, the buyer walks away with their deposit back.
The buyer's payment goes to an established third-party escrow service — never directly to the seller, never to us. It's released only when the buyer confirms after inspection. If the deal doesn't close, the money comes back.
The UVIP, lien check, safety certificate, and transfer paperwork are handled through the dealer — the same process they run every day. The buyer can drive away registered and plated.
Every week, sellers you turn away and buyers who don't find a match on your lot walk out the door. Whipmark turns that lost traffic into fee income — using the inspection bay and paperwork expertise you already have.
On a $15,000 car, that's $300 for inspection and paperwork you're already equipped to do — with zero capital tied up and zero inventory risk.
Run a pilot deal with usWhipmark charges the seller, not the buyer. The buyer pays exactly the advertised price — the only additions are provincial tax and registration, paid directly to Ontario, not to us.
| Line | Amount |
|---|---|
| Buyer pays (advertised price) | $15,000 |
| Platform commission (5%) | −$750 |
| Dealer handling fee (2%) | −$300 |
| Inspection & document costs (fixed) | −$120 |
| Seller receives | $13,830 |
Fees are charged only when a deal closes. A listing that doesn't sell costs the seller nothing.
| Measure | Estimate |
|---|---|
| Light-duty vehicles registered in Canada | 24.5M |
| Used-vehicle transactions per year, Canada | 2.0–2.5M |
| Private-party transactions per year, GTA | 114K–163K |
Fleet figure from Statistics Canada (2024). Transaction volumes are estimates derived from industry turnover rates and private-party benchmarks — shown as ranges because that's what they are.
We're early, and we'd rather say so plainly. Here's the current state of things.
Selling a car and want dealer-grade protection without the trade-in haircut? Running a dealership and curious what a pilot deal looks like? Or working on financing and partnerships? One address reaches us for all of it.
hello@whipmark.ca